About Whale

At Whale, we're on a mission to turn organizational chaos into operational excellence. Our AI-powered platform transforms scattered tribal knowledge into scalable systems that actually work—capturing processes, training employees in real-time, and delivering instant answers exactly when they're needed.

We've hit a major milestone with 1,000+ customers and we're just getting started. Now we're entering our next chapter of explosive growth, and we need someone special to help write it: a GTM Systems & Automation Specialist who thinks in workflows, dreams in automation, and uses AI like it's a superpower.

The Role

Forget traditional marketing ops roles where you're buried in spreadsheets and waiting for approvals. This is different.

You'll be the architect of our entire go-to-market engine—the person who builds the systems that find perfect-fit customers, qualify them intelligently, and guide them seamlessly from "curious" to "customer." You'll work at the intersection of data, automation, and growth strategy, using cutting-edge AI tools to do in hours what used to take weeks.

If you get excited about turning messy processes into elegant automated workflows, if you see a manual task and immediately think "I can automate that," and if you love the challenge of building growth infrastructure from the ground up—keep reading.

What You'll Own

🚀 GTM Systems & Automation (Your Main Stage) Build and maintain the intelligent infrastructure that powers our entire customer acquisition engine—from lead enrichment and qualification to automated outreach and CRM orchestration. This is where you'll spend most of your time creating magic.

🔄 PLG-to-Sales Engine Transform product usage signals into automated outbound workflows that turn active users into paying customers. When someone does something interesting in the product, your systems know exactly what to do.

📊 Outbound Strategy Design, test, and optimize the complete cycle: data enrichment → trigger identification → personalized messaging → sequencing → conversion. Own the entire machine.

🔗 Stack Integration Connect and automate our GTM toolkit (CRM, enrichment platforms, outreach tools, AI systems) to eliminate busywork and create a seamless revenue engine.

💎 Data Quality & Governance Own CRM cleanliness so Sales and Marketing always work from a reliable, unified source of truth. No more "which list is the right list?"

🛠️ Tool Evaluation & Innovation Constantly test and implement new GTM automation and AI tools that multiply team efficiency. You're our early adopter and innovation scout.

⚡ Sales Enablement Build scrappy scripts, playbooks, demo resources, and tools that help Sales move faster, sound smarter, and close more deals.

🧪 GTM Experiments Run rapid tests across channels, data sources, and messaging strategies to discover what scales. Fail fast, learn faster, scale what works.

You're a Fit If You…

Bring proven experience — 2-4 years in growth ops, sales ops, marketing ops, or RevOps in B2B SaaS where you've built systems that actually scaled

Know your tools cold — Hands-on with CRMs (HubSpot), enrichment platforms (Clay, Clearbit, etc.), outreach tools (Lemlist/Instantly/Apollo), automation platforms (Zapier/Make/n8n)

Obsess over data and process — Clean data, reliable systems, and measurable outcomes aren't nice-to-haves; they're how you operate

Have a builder's DNA — You ship fast with whatever's available. Spreadsheets, workflows, scripts, duct tape—you make it work beautifully

Think AI-first — Your default question is "How can I automate this?" before ever doing it manually. You see AI as your force multiplier

Bridge teams effortlessly — You translate fluently between Sales, Marketing, Product, and Growth, making everyone more effective

Thrive in experimentation — Ambiguity doesn't scare you. Testing, iterating, and learning by doing is where you come alive

Bonus points for:

• PLG experience and product-led growth instincts
• SQL/Python basics for deeper data work
• BI tools experience (Metabase/Looker/Tableau)
• Startup background where you wore multiple hats and thrived

What You'll Get

💙 Full health coverage via Alan—because your wellbeing matters

💻 All the tools you need—no budget battles, just the right tech to do your best work

⚖️ Flexibility that works—healthy work-life balance in a hybrid model (3 days in-office in our Ghent hub)

🎯 Real autonomy—own paid acquisition, experiment with cutting-edge AI, and make decisions that matter

📈 Clear growth path—as Whale scales, so do your opportunities. We promote from within and invest in our people

🌍 World-class team—work with a small, high-performing international crew that values speed, impact, and genuine collaboration

🚀 Shape the engine—you're not inheriting someone else's system. You're building the growth infrastructure of a scaling SaaS company

🤝 Caring, ambitious culture—a team that has your back, celebrates wins together, and supports each other through challenges

Our Core Values

At Whale, values aren't corporate wallpaper—they're the beating heart of everything we do, from product decisions to team interactions.

Agile value. We move fast, iterate quickly, and stay laser-focused on creating real value.

Simple not simplistic. Every interaction should be effortlessly easy without sacrificing depth or quality.

Own the ship. We take initiative, act with autonomy, and lead confidently even through ambiguity.

Challenge, then unite. Diverse perspectives make us stronger. We debate fiercely, then move forward as one unstoppable team.

Humble and honest. Respect runs deep. We give feedback with genuine care and always keep it real.