🐳 About Whale

At Whale, we help fast-growing teams turn scattered knowledge into scalable systems. Our AI-powered platform captures processes, trains employees, and delivers instant answers — so teams can onboard faster, work smarter, and scale with confidence.

We’ve reached 1,000+ customers and now we’re scaling the engine. To fuel this next phase, we’re looking for a Product Marketer who owns positioning, messaging, and conversion—someone who moves fast, tests relentlessly, and uses AI to work smarter.

🚀 What You’ll Own

• Positioning & Messaging: Align how Whale is positioned. Analyze segments and cohorts to understand what resonates with different ICPs. Write positioning for use cases and value props. Keep it consistent everywhere.
• Product Launch GTM: Plan and execute the go-to-market for new features and products. Write positioning, create assets, drive awareness, measure results.
• Website Conversion: Own landing pages, pricing page, and product pages. Run A/B tests to move signup → paid conversion rates
• Drive Quality Signups: Analyze which segments convert best. Optimize messaging and flows to attract more of them. Track what’s working and double down.
• Build Conversion Tools: Create ROI calculators, comparison pages, interactive demos. Anything that helps prospects understand value
• Onboarding & Activation: Own email flows for new signups. Track activation metrics and work with Product to reduce friction and improve time-to-value.

✅ What We’re Looking For

• 3+ years in product marketing, growth marketing, or product-led growth in B2B SaaS
• Proven track record improving conversion rates and driving product-led growth metrics
• Strong analytical skills — comfortable with A/B testing, funnel analysis, and experimentation frameworks
• Exceptional copywriting for product positioning, landing pages, in-product messaging, and sales materials
• Technical enough to work with Product and Engineering on instrumentation and analytics
• AI-first mindset — you ask “how can AI help me do this faster?” before doing it manually
• Cross-functional collaboration — comfortable working across Product, Sales, Engineering, and Marketing
• Self-starter who thrives with autonomy in a fast-paced scale-up environment
• You know your way around HubSpot

💚 What You’ll Get

• Full health coverage via Alan.
• All the tools you need to do your best work, hassle free.
• A healthy, flexible work environment that supports work-life balance.
• A caring, ambitious team that has your back.
• A Hybrid working model, where you spend 3 days in office.
• Autonomy to own paid acquisition and experiment with cutting-edge AI tools
• Clear opportunities to grow within your role as Whale scales.
• Work closely with a small, high-performing international team that values speed, impact, and collaboration.
• Opportunity to shape the growth engine of a scaling European SaaS company.

🫶Our Core Values

At Whale, we don’t believe you just stick the values on a wall somewhere. We live and breathe them in everything we do from product to meetings to team feedback and more.

Here’s what that means:

🧭 Agility is in our DNA: we move fast, iterate quickly, and stay focused on creating value.

🐇 We believe in simplicity with depth: every interaction should be easy without sacrificing quality.

⛵ We own the ship: we take initiative, act with autonomy, and lead even through ambiguity.

🐳 We challenge, then unite: diverse perspectives make us stronger, and once aligned, we move as one.

🫶 Above all, we are humble and honest: we respect each other, give feedback with care, and keep it real.