At Whale we are trying to take over the documentation & training space day by day and are now looking for a growth marketeer to help us achieve that goal. This person has a wide array of tactical marketing skills at their disposal and knows which buttons to push to drive sustainable growth. That’s why we refer to it as Growth marketing: we are not just looking for someone to carefully optimize for slightly better results on our KPIs, but a creative thinker that has the guts to try new things.

You won’t be by yourself in this quest. You’ll become a part of a marketing team that now includes a content marketeer, brand / design lead, performance marketeer and marketing manager. As we’re a fast-paced startup, we collaborate very closely and continuously challenge each other on both a strategic and a tactical level.

What we do:

Whale is on a mission to help small and medium-sized businesses unlock the next level of growth. Offering an incredibly easy to use piece of software, Whale is basically the organization's brain: it stores its procedures and helps employees to learn them.

Becoming a pod member means you can count on:

• Unlimited paid leave
• A full health coverage via Alan
• The tech tools you need
• A caring team who's there every step of the way
• A wage that aligns with the market standards and reflects your experience and skills

Responsibilities:

• Devise and execute growth strategies to attract new leads and customers, consistently driving qualified traffic to our Documentation & Training Platform.
• Plan and implement effective paid marketing campaigns across various channels, including Google Ads, social media platforms, and other relevant networks.
• Leverage your SEO expertise to optimize our website's search engine rankings and organic visibility, staying ahead of the competition. Collaborate with our content marketeer to maximize the impact of her blog articles, whitepapers, podcasts, etc.
• Set up and conduct experiments across multiple platforms to fine-tune our marketing approach based on data-driven insights.
• Monitor and analyze the performance of marketing campaigns, providing actionable recommendations for continuous improvement.
• Utilize social media platforms to engage with our audience, build meaningful relationships, and drive traffic to our platform.
• Actively work with the product team to understand user behavior, conduct A/B tests, and optimize user experiences to increase conversions.

Requirements:

• Proven experience as a Growth Marketeer within the SaaS industry (or B2B in general), with a track record of driving lead generation and customer acquisition.
• Proficiency in both paid marketing channels (e.g., PPC, display advertising) and organic strategies (e.g., content marketing, SEO, social media).
• Strong understanding of SEO best practices and the ability to apply them effectively to boost organic search performance.
• Hands-on experience with web analytics tools (e.g., Google Analytics, Looker Studio) and Hubspot.
• Familiarity with various social media platforms and their role in driving brand engagement and traffic.
• A data-driven mindset, with the ability to analyze complex data sets and extract actionable insights to inform marketing decisions.
• Excellent communication skills and the ability to work effectively in a team environment.
• A proactive attitude, a keen eye for detail, and a passion for staying ahead of marketing trends.
• Bachelor's degree in Marketing, Business, or a related field is preferred. However, we understand that real-world experience can be just as valuable as formal education. We welcome candidates who may not have a formal degree but have excelled in their profession and can demonstrate their worth through their proven track record.

At Whale we celebrate diversity! We're proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, color, disability, or place of origin. We take care of each other and are grateful for each person's individual contribution to our mission!