Head of Demand Generation
Trengo
Sales & Business Development
Utrecht, Netherlands
Posted on Apr 30, 2025
At Trengo, we are looking for a Head of Demand Generation to develop and oversee a strategic marketing plan for generating inbound pipeline and revenue from various online channels.
At Trengo, we believe in a world where technology empowers the relationship between companies and their customers. That’s why our mission is to build an AI-powered customer engagement platform to replace repetitive work with meaningful conversations. How do we do that? Our software makes it easy for customer-facing teams to communicate with customers via multiple channels, all in one shared inbox. Email, Instagram, Facebook, WhatsApp, live chat—you name it.
With a Series A investment of $36M led by Insight Partners and Peak Capital and as one of the four official WhatsApp Business Solutions Providers in the Netherlands, we empower our customers to scale their businesses and optimize the channels their clients truly prefer.
About the Role
As the Head of Demand Generation, you will lead Trengo’s efforts to drive scalable, predictable, and sustainable revenue growth. You will own the strategy, execution, and optimization of our demand generation programs, leveraging a blend of inbound and outbound marketing tactics. Your work will directly impact the sales pipeline and help Trengo scale in competitive markets.
Key Responsibilities
- Demand Generation Strategy: Develop and execute a comprehensive demand generation strategy aligned with Trengo's business objectives and revenue goals.
- Team Leadership: Build, manage, and mentor a high-performing demand generation team, fostering a culture of innovation and results.
- Pipeline Growth: Own the top- and middle-of-funnel pipeline targets, ensuring consistent lead acquisition and progression to pipeline value and volume.
- Campaign Development: Plan a calendar of and with the wider marketing team manage multi-channel integrated campaigns (digital advertising, content marketing, email, webinars, events, etc.) to attract and engage target ICP audiences.
- Collaboration with Sales: Partner closely with the sales team to ensure alignment on target audiences, outbound targeting and messaging, and lead quality. Support sales enablement with insights and tools.
- Budget Management: Working with finance and the marketing team forecast budget needs and track spending attached to demand generation activities.
- Analytics & Reporting: Establish KPIs, track performance, and report on campaign ROI, lead conversion rates, and contribution to pipeline and revenue. Use data to optimize efforts continuously.
- Technology & Automation: Oversee the marketing tech stack (CRM, marketing automation, analytics tools, etc.) to ensure effective execution and tracking of campaigns.
- Market Insights: Stay informed about industry trends, competitors, and emerging opportunities to refine strategies and maintain a competitive edge
What you can bring to the table
- 8+ years of proven experience in demand generation, performance marketing, or a related role, ideally in a B2B SaaS environment.
- Strong track record of driving measurable pipeline growth and revenue contribution through innovative marketing strategies.
- Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).Data-driven mindset with proficiency in analytics tools (e.g., Google Analytics, Tableau, etc.) and experience managing marketing budgets.
- Exceptional leadership and team-building skills, with the ability to inspire and mentor a growing team.
- Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product, and leadership teams.
- Strategic thinker with a hands-on approach to execution and a growth-oriented mindset.
This is what we carefully prepared for you
- Finding yourself in a fast-growing company where your career can evolve. With the help of your number one supporter, your manager, you will follow our departmental growth tracks to pursue the career you want. This is one of the reasons for our positive Glassdoor reviews (4/5).
- We really value flexibility and trust our people. That’s why we work hybrid, and our people can work from abroad for 60 days per year.
- Free sessions with on-demand psychologists from OpenUp. Your mental health is important to us.
- An education budget to feed your curiosity and 2 extra days off for your courses or conferences, if needed.
- 28 vacation days to rest, have fun, and travel as you wish. But, every once in a while, we also like to do it together. The last time, we went on an amazing trip to Valencia!
- Internet and phone allowance every month!
- Fancy learning Dutch? We also offer Dutch courses for our international employees!
- When you work from our beautiful office: you can bet we have delicious warm lunches together prepared by our workplace experience team. Also, your traveling expenses to Utrecht will be reimbursed.
- We are dynamic – We enjoy experimenting boldly and adapt quickly to deliver value.
- We are future-proof – We embrace new technologies to work smarter and amplify our impact.
- We all own it – We drive success as a team and hold ourselves equally accountable.
- We are open – We treat everyone with respect, regardless of our differences.
Our culture & values
At Trengo, our culture is shaped by four core values that guide who we are and how we work:
How to Apply
If you’re ready to lead Trengo’s demand generation efforts and make a tangible impact on our growth journey, we’d love to hear from you! Please submit your resume and a brief cover letter outlining your relevant experience and interest in the role?