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Campaign Manager

Trengo

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Utrecht, Netherlands

Posted on Apr 30, 2025

About the Role

As a Campaign Manager at Trengo, you will be instrumental in planning, executing, and optimizing marketing campaigns that drive awareness, engagement, and conversion across our target audiences. Reporting to the Head of Marketing, you will play a critical role in delivering measurable outcomes and amplifying Trengo’s brand presence in the competitive SaaS landscape.

This is a unique opportunity to join a high-growth team and work closely with cross-functional stakeholders to create campaigns that resonate with our audience, improve customer acquisition, and align with Trengo's overall business goals.

About Trengo

We believe in a world where technology empowers the relationship between companies and their customers. That’s why our mission is to build an AI-powered customer engagement platform to replace repetitive work with meaningful conversations. How do we do that? Our software makes it easy for customer-facing teams to communicate with customers via multiple channels, all in one shared inbox. Email, Instagram, Facebook, WhatsApp, live-chat, you name it. With a Series A investment of $36M led by Insight Partners and Peak Capital and becoming one of the four official WhatsApp Business Solutions Providers in the Netherlands, we empower our customers to scale their businesses and optimize the channels their clients truly prefer.

Key Responsibilities

Plan and execute multi-channel marketing campaigns, including email, paid media, webinars, content syndication, and social media, ensuring alignment with marketing objectives.
Collaborate with product marketing, content, and design teams to develop compelling messaging, assets, and creative concepts for campaigns.
Manage campaign timelines, budgets, and resources, ensuring seamless delivery and maximum impact.
Implement and optimize account-based marketing (ABM) initiatives to drive pipeline growth within key accounts.Track, analyze, and report on campaign performance metrics, providing actionable insights to improve effectiveness and ROI.
Continuously test and iterate on campaign strategies to ensure maximum audience engagement and lead conversion.
Coordinate with sales teams to ensure campaigns are effectively integrated into their workflows and deliver high-quality leads.
Stay updated on industry trends, tools, and best practices to bring fresh ideas to our campaigns.

What Success Looks Like

Delivering campaigns that consistently meet or exceed KPIs, including lead generation, conversion rates, and ROI.
Contributing to a well-structured, scalable campaign framework that supports Trengo’s growth objectives.
Demonstrating a proactive approach to identifying opportunities for campaign improvement and innovation.

What you can bring to the table

Experience: 5+ years in marketing campaign management, preferably in a B2B SaaS environment.
Technical Skills: Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
Analytical Mindset: Strong data analysis skills and the ability to translate metrics into actionable strategies.
Creativity: Proven ability to create engaging campaigns that resonate with target audiences.
Project Management: Excellent organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.
Adaptability: Thrives in a fast-paced, dynamic environment and is comfortable with change.

This is what we carefully prepared for you

Finding yourself in a fast-growing company where your career can evolve. With the help of your number one supporter, your manager, you will follow our departmental growth tracks to pursue the career you want. This is one of the reasons for our positive Glassdoor reviews (4/5).
We really value flexibility and trust our people. That’s why we work hybrid, and our people can work from abroad for 60 days per year.
Free sessions with on-demand psychologists from OpenUp. Your mental health is important to us.
An education budget to feed your curiosity and 2 extra days off for your courses or conferences, if needed.
28 vacation days to rest, have fun, and travel as you wish. But, every once in a while, we also like to do it together. The last time, we went on an amazing trip to Valencia!
Internet and phone allowance every month!
Fancy learning Dutch? We also offer Dutch courses for our international employees!
When you work from our beautiful office: you can bet we have delicious warm lunches together prepared by our workplace experience team. Also, your traveling expenses to Utrecht will be reimbursed.

Our culture & values

At Trengo, our culture is shaped by four core values that guide who we are and how we work:

We are dynamic – We enjoy experimenting boldly and adapt quickly to deliver value.
We are future-proof – We embrace new technologies to work smarter and amplify our impact.
We all own it – We drive success as a team and hold ourselves equally accountable.
We are open – We treat everyone with respect, regardless of our differences.

Job descriptions can be difficult to interpret. If you believe you're a strong fit for the Campaign Manager role but don’t meet every requirement, we’d love to hear about your motivation in a cover letter!