Content Marketer (English & Dutch)
Trengo
Marketing & Communications
Utrecht, Netherlands
Posted on Dec 30, 2024
Summary
Our Marketing team at Trengo is looking for an English and Dutch Content Writer who can create compelling, creative and engaging content in various formats across the full customer journey to support our go-to-market efforts. This role requires strong bilingual copywriting skills in English and Dutch, and a deep understanding of content's role in a B2B software environment. It will be an ideal position for a motivated and strategic content creator who loves shaping customer experiences with impactful messaging, staying on top of content trends, and working cross-functionally to drive business success. The ideal candidate has a passion for creating high-quality, solutions-oriented content that fuels marketing campaigns and drives conversions.
At Trengo, we believe in a world where technology empowers the relationship between companies and their customers. That’s why our mission is to build an AI-powered customer engagement platform to replace repetitive work with meaningful conversations. How do we do that? Our software makes it easy for customer-facing teams to communicate with customers via multiple channels, all in one shared inbox. Email, Instagram, Facebook, WhatsApp, live-chat, you name it. With a Series A investment of $36M led by Insight Partners and Peak Capital and becoming one of the four official WhatsApp Business Solutions Providers in the Netherlands, we empower our customers to scale their businesses and optimize the channels their clients truly prefer.
What your role will look like
- Content Creation: Write persuasive and engaging copy and content in English and Dutch for all stages of Trengo’s customer journey, including website copy, landing pages, blogs, one-pagers, social media, ads, reports, and more.
- Campaign Collaboration: Work with the marketing team to brainstorm and create targeted, solutions-oriented messaging for specific audiences.
- Sales Enablement: Partner with GTM teams to develop sales enablement content that supports outbound efforts and helps drive conversions.
- SEO & Inbound Marketing: Create SEO-optimized content to support inbound funnels and boost organic traffic, focusing on conversion-driven copy.
- Brand Consistency: Maintain a strong, on-brand voice that differentiates Trengo in the B2B software space across all mediums and formats.
What we expect
- Experience: Minimum of 3 years in a similar content marketing role, with proven experience creating engaging content for B2B software companies.
- Language Proficiency: Must be fluent in English and Dutch with a minimum C1 level in both languages, demonstrating sharp copywriting skills in both.
- Content Expertise: Strong portfolio showcasing a variety of content formats including landing page copy, SEO blogs, emails, social media, and sales enablement materials (we’ll ask for this during the hiring process!)
- Collaboration: Experience working closely with sales and customer success teams to align content with customer needs and feedback, creating a seamless customer journey for various verticals and personas.
- Technical Skills: Familiar with tools like HubSpot, Mailchimp, Webflow, Google Analytics, and Asana.
- Data-Driven: Uses data to inform content priorities and track performance, demonstrating the ability to optimize based on insights.
- Self-Starter: Curious, driven, and able to work independently with full ownership of goals and KPIs.
What we offer
- Finding yourself in a fast-growing company where your career can evolve. With the help of your number one supporter, your manager, you will follow our departmental growth tracks to pursue the career you want. This is one of the reasons for our positive Glassdoor reviews (4/5).
- We value flexibility and trust our people. That’s why we work hybrid, and our people can work from abroad for 60 days per year.
- Free sessions with on-demand psychologists from OpenUp. Your mental health is important to us.
- An education budget to feed your curiosity and 2 extra days off for your courses or conferences, if needed.
- 28 vacation days to rest, have fun, and travel as you wish!
- Internet and phone allowance every month!
- When you work from our beautiful office: you can bet we have delicious lunches together prepared by our in-house chef and workplace experience team. Also, your traveling expenses to Utrecht will be reimbursed.
Your recruitment experience at Trengo
We aim for our recruitment experience to be fast, enjoyable, and fruitful - for both sides. Via this link, you can see what you can expect from your recruitment journey with us.
Otherwise don’t worry, we understand if you don’t know what to do right now. You like what you read but you still have questions before deciding to move forward. We got you! I am Evangelos, your friendly recruiter and part of Trengo’s Talent Team. Happy to clarify any doubts, so you can make a good choice, whichever that is.