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Growth Marketing Analyst

Creative Fabrica

Creative Fabrica

Marketing & Communications, IT, Sales & Business Development
Amsterdam, Netherlands
Posted on Monday, February 5, 2024

We're Creative Fabrica, a fast scaling tech start-up from Amsterdam.

Our mission

Enable creativity by giving access to everything related to the creative process: inspiration, learning, creating and sharing. The ‘Creative Inspiration Flywheel’

This creates a self-sustaining community that lives within the Creative Fabrica ecosystem.

About the platform

We launched in 2016 as a marketplace for fonts with a subscription service. In the last 8 years we have been through tremendous growth, and we're just getting started!

We have scaled to 40 million+ monthly page views, over 20 million listed products and 20000+ active designers.

Our focus is to create a platform for designers that enables them to offer exceptional high-quality content. We make their products searchable in unique ways. This allows our customers to speed up their workflow, allowing them to focus on what they love most: Creating.

We are growing. Fast. You will help us grow even faster.

Reporting directly to the COO, Thomas, the Senior Marketing Analyst position offers a unique opportunity to shape the future of marketing analytics at Creative Fabrica and play a key role in accelerating the company's growth trajectory. If you are passionate about data-driven marketing and are ready to take on a challenge that impacts the business on a global scale, we would love to hear from you. This is an entrepreneurial position for someone with a craving for marketing analytics, who enjoys to roll-up its sleeves and achieve great results.

Main responsibilities & tasks:

  • Refine data collection and analysis strategies to understand traffic sources, on-site customer journeys (from visit to subscription), renewal or churn across our various channels (SEO, PPC, Affiliates, …).
  • Evangelize the organization on marketing analytics solutions. Bring usage of installed solutions to their full potential (or recommend new ones).
  • Craft dashboards using relevant tools to visualize marketing data and KPIs.
  • Monitor and evaluate the performance of paid, organic, and social media channels (e.g. ROI, Payback and other financial ratio). Recommend attribution methodology.
  • Stay ahead of the latest technologies and methodologies in data science, digital marketing, and customer experience analytics to keep the company at the forefront of the B2C subscription industry.
  • Lead the segmentation of customer data to identify distinct behaviors and preferences, enabling personalized marketing approaches and targeted campaigns to boost conversion rates and customer retention.
  • Act as a liaison between the marketing, the product development and the growth teams when needed.
  • Prepare and present in-depth analytical reports to senior management, translating complex data into actionable business insights and strategic recommendations.

We would love to see you have:

  • Expertise with Google Analytics, Google Search Console and Amplitude.
  • Demonstrable experience in SEO, as SEO is a key area of focus for us.
  • Good understanding of various marketing channels, experience with PPC campaigns.
  • Knowledge of the latest trends in digital marketing, particularly in relation to subscription-based business models and customer lifecycle marketing.
  • Strong proficiency in SQL. Python, or R a plus. Experience with BI tools.
  • One demonstrable experience in a B2C subscription business is required.
  • World-class analytical skills.

This is for you if you're:

  • Action-oriented: You love a good piece of data but first and foremost, you like the business results that we can get with it.
  • Problem-Solving: You are not afraid of a complex problem. You break it down into smaller pieces, and get to work.
  • Communication savvy: You have excellent communication skills, adapting to your audience (influencing senior executives or collaborating with data engineers).

Let us take care of you

  • Competitive Compensation: We believe that hard work, skills and ambition should be fairly compensated.
  • The best tools and stylish kit: Laptop. Check. Collaboration tools. Check. Killer accessories. Check.
  • Awesome Office: Based in a beautiful office in the center with a lovely garden in the back
  • Access to our CF Library: We love to learn so we provide the option to rent out a book of your choice each month
  • In-house Chef: Every day, we provide your choice of a healthy vegetarian, vegan, or meat lunch made by our in-house chef
  • Yearly trips: We take time to celebrate our hard work so every year we have a surprise off site!
  • TGIF: Work Life balance is important - we work hard together, and we have fun together. On Fridays we all gather at the bar across the street (our treat), and start celebrating the weekend.

Is this you?

Get in touch! We'd love to speak to you.

You can apply by clicking the "Apply now" button.

Creative Fabrica is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.