We are growing. Fast. You will help us grow even faster.

Reporting directly to the COO, Thomas, the Senior Marketing Analyst position offers a unique opportunity to shape the future of marketing analytics at Creative Fabrica and play a key role in accelerating the company's growth trajectory. If you are passionate about data-driven marketing and are ready to take on a challenge that impacts the business on a global scale, we would love to hear from you. This is an entrepreneurial position for someone with a craving for marketing analytics, who enjoys to roll-up its sleeves and achieve great results.

Main responsibilities & tasks:

• Refine data collection and analysis strategies to understand traffic sources, on-site customer journeys (from visit to subscription), renewal or churn across our various channels (SEO, PPC, Affiliates, …).
• Evangelize the organization on marketing analytics solutions. Bring usage of installed solutions to their full potential (or recommend new ones).
• Craft dashboards using relevant tools to visualize marketing data and KPIs.
• Monitor and evaluate the performance of paid, organic, and social media channels (e.g. ROI, Payback and other financial ratio). Recommend attribution methodology.
• Stay ahead of the latest technologies and methodologies in data science, digital marketing, and customer experience analytics to keep the company at the forefront of the B2C subscription industry.
• Lead the segmentation of customer data to identify distinct behaviors and preferences, enabling personalized marketing approaches and targeted campaigns to boost conversion rates and customer retention.
• Act as a liaison between the marketing, the product development and the growth teams when needed.
• Prepare and present in-depth analytical reports to senior management, translating complex data into actionable business insights and strategic recommendations.

We would love to see you have:

• Expertise with Google Analytics, Google Search Console and Amplitude.
• Demonstrable experience in SEO, as SEO is a key area of focus for us.
• Good understanding of various marketing channels, experience with PPC campaigns.
• Knowledge of the latest trends in digital marketing, particularly in relation to subscription-based business models and customer lifecycle marketing.
• Strong proficiency in SQL. Python, or R a plus. Experience with BI tools.
• One demonstrable experience in a B2C subscription business is required.
• World-class analytical skills.

This is for you if you're:

• Action-oriented: You love a good piece of data but first and foremost, you like the business results that we can get with it.
• Problem-Solving: You are not afraid of a complex problem. You break it down into smaller pieces, and get to work.
• Communication savvy: You have excellent communication skills, adapting to your audience (influencing senior executives or collaborating with data engineers).

Let us take care of you